Using our proprietary measurement software package, the MTM Measurement Group works with clients to define and specify what they want to count and how and when they want it counted.
The ADCAM Audience Measurement Module provides us with the capability to create and analyze customizable virtual barricades and corrals, which are overlaid onto the raw video data collected by the AMA.
Processing the raw video generates a variety of accurate and reliable audience measurement data points useful to our clients including:
- Walk-by traffic
- Opportunity-to-see
- Footprint traffic
- Total ins
- Total out
- Total attendance
- Attendance rates
- Product/Display interaction
- Engagement
The AD-CAM Audience Measurement Module generates this data in real-time, resulting in easy to use reports that are available to our clients via secure reporting portals.
