Counting the size of your audience is a baseline capability for the MTM Measurement Group.

But we don’t stop there.

 

Our proprietary AMA video measurement hardware combined with the ADCAM Impression Measurement Module provides advertisers, agencies and marketers the ability to quantify how many actual impressions are generated by their experiential, event marketing or advertising campaign.

 

Our solutions also provide insights into the quality of the impressions generated by your program by tracking ad exposure duration and by analyzing the interaction of your target audience with your ad or marketing display.

The MTM Measurement Group’s Impression Measurement module provides information and data never before available. Our systems allow advertisers, agencies and marketers operating in the Out-of-Home space to:

 

The MTM Measurement Group’s approach to impression measurement is to track which members of your audience linger and interact with your message, and for how long.

 

Our proprietary software can track the interaction duration between an individual, or members of an audience, and any static or electronic, indoor or outdoor Out-of-Home advertising media on the market today.

Is an advertising impression or engagement achieved when a person simply passes by your display or does it matter if the person actually looks or interacts with your content?

 

The MTM Measurement Group’s impression measurement software tracks which members of your audience interact with your display and are engaged by your message.

 

This approach to impression measurement results in reports for our clients that go beyond simple audience opportunity-to-see counts, and provides insight into the quality of the impressions themselves, including data describing how many people interacted with the advertising media, event foot print or product display, when they did so and for how long.

 

What is more valuable – an impression made on a member of your target audience or an impression made on a person who is not a consumer of the goods or service being offered?

 

Our approach to impression measurement is informed by the knowledge that quantifying and qualifying advertising impressions is good, but verifying the demographic makeup of the audience on which those impressions are delivered is better.

 

This approach to impression analysis allows us to deliver reports to our clients that cut to the heart of whether your campaign is reaching your target audience.

 

The MTM Measurement Group does this by analyzing and verifying the demographic make-up of the audience interacting with your ad or marketing display. Our proprietary impression measurement software can be configured to isolate members of your indoor or outdoor target audience based on: